Holographic duality, which relates ordinary quantum systems without gravity to systems with gravity, has recently provided an exciting new perspective on quantum many-body physics. However, the results obtained thus far are still relatively far from experimental reality. I will show how a version of holography applies even to very conventional quantum systems that are routinely encountered in the laboratory. I will also discuss progress starting from the gravity side in understanding certain highly entangled compressible states which may be relevant for experiments.